Brand identity system for the community-powered navigation app that helps drivers work together to beat traffic.
An underlying framework based on a geometric grid provides a strong but flexible foundation for the brand as it moves forward, ensuring consistency across a range of assets, from infographics to social posts to email templates.
Creative Direction
Natasha Jen, Pentagram
Design Team
Yotam Hadar
Ran Zheng
John Sampson
Diego Prestes