Brand identity system for the community-powered navigation app that helps drivers work together to beat traffic.
The identity updates the iconic Wazer symbol, its colors and introduces a set of new “Moods” that help users more authentically express themselves within the app, and streamlines the platform’s signature use of illustration. Along with these changes, the system introduces a colorful visual language called “Block by Block” that is inspired by the modular design of the city grid, roads and streets.
An underlying framework based on a geometric grid provides a strong but flexible foundation for the brand as it moves forward, ensuring consistency across a range of assets, from infographics to social posts to email templates.
